Overview
Our BBA Program is introduced in the Department of Management Studies, under Visvesvaraya Technological University. Approved by All India Council for Technical Education (AICTE),New Delhi.
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BBA (Bachelor of Business Administration) is a popular undergraduate degree focused on business management, leadership, and entrepreneurship. It is designed for students who want to build a career in business, corporate management, or start their own ventures.
The program equips students with a comprehensive understanding of business principles alongside specialized knowledge and strategies in venture creation.
Career Opportunities
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BBA (Bachelor of Business Administration) offers diverse career opportunities across fields like marketing, finance, human resources, operations, and business analytics, where graduates can work as marketing executives, financial analysts, HR managers, business analysts, or operations managers in industries such as banking, IT, retail, and consulting; it also provides a strong foundation for entrepreneurship, allowing individuals to start their own businesses, and opens pathways to government jobs through competitive exams, while pursuing higher studies like an MBA further enhances career growth, leadership opportunities, and earning potential.
The Department facilitates Participation in various National and international fests. It also conduct curricular and co-curricular activities on regular basis. Social responsibility and ethical values are the trust areas, and the Students are encouraged to participate in development initiatives.
Objectives
Program Outcomes (POs)
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PO1: Engineering Knowledge:
Apply knowledge of mathematics, natural science, computing, engineering fundamentals and an engineering specialization as specified in WK1 to WK4 respectively to develop solutions to complex engineering problems.
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PO2: Problem Analysis:
Identify, formulate, review research literature and analyze complex engineering problems reaching substantiated conclusions with consideration for sustainable development. (WK1 to WK4)
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PO3: Design/Development of Solutions:
Design creative solutions for complex engineering problems and design/develop systems/components/processes to meet identified needs with consideration for public health and safety, whole-life cost, net zero carbon, culture, society and environment as required. (WK5)
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PO4: Conduct Investigations of Complex Problems:
Conduct investigations of complex engineering problems using research-based knowledge, including design of experiments, modeling, analysis and interpretation of data to provide valid conclusions. (WK8)
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PO5: Engineering Tool Usage:
Create, select and apply appropriate techniques, resources and modern engineering and IT tools, including prediction and modeling, recognizing their limitations to solve complex engineering problems. (WK2 and WK6)
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PO6: The Engineer and the World:
Analyze and evaluate societal and environmental aspects while solving complex engineering problems for their impact on sustainability with reference to economy, health, safety, legal framework, culture and environment. (WK1, WK5, WK7)
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PO7: Ethics:
Apply ethical principles and commit to professional ethics, human values, diversity and inclusion; adhere to national and international laws. (WK9)
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PO8: Individual and Collaborative Teamwork:
Function effectively as an individual and as a member or leader in diverse/multidisciplinary teams.
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PO9: Communication:
Communicate effectively and inclusively within the community and society at large, such as being able to comprehend and write effective reports and design documentation, and make effective presentations considering cultural, language and learning differences.
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PO10: Project Management and Finance:
Apply knowledge and understanding of engineering management principles and economic decision-making and apply these to one’s own work, as a member and leader in a team, and to manage projects in multidisciplinary environments.
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PO11: Life-Long Learning:
Recognize the need for, and have the preparation and ability for:
- Independent and life-long learning.
- Adaptability to new and emerging technologies.
- Critical thinking in the broadest context of technological change. (WK8)
Program Educational Objectives (PEOs)
- To assist students to shape themselves into business leaders and entrepreneurs and to meet social, managerial and business challenges.
- To assist students to demonstrate high levels of creativity, critical thinking, responsibility, teamwork and leadership in their careers and to adapt themselves to a rapidly changing environment.
- To equip students with the necessary knowledge and managerial skills to occupy positions of management and administration in business and industry.
- To inculcate appropriate ethical values and attitudes among students.
- To provide leadership skills, understand group and individual dynamics, and enable students to work effectively in teams.
- To mentor students towards professionalism.
- To meet the requirements of industry.
- To enable students to meet global standards.
Program Specific Outcomes (PSOs)
- Practical Application: Derive practical learning through summer internships, industry projects, and case studies to understand real-world business scenarios.
- Data Analysis: Ability to analyze and interpret business data for informed decision-making using modern technologies.
- Domain Expertise: Possess specialized knowledge in areas like Finance, HRM, Marketing, or Digital Marketing
MISSION AND VISION
BBA Program Vision
Our vision is to develop competent, ethical, and innovative business professionals who can contribute effectively to the global business environment and society.
BBA Program Mission
- To provide strong foundational knowledge in business and management.
- To develop leadership, communication, and decision-making skills.
- To promote ethical values and social responsibility.
- To encourage entrepreneurial thinking and innovation.
- To prepare students for careers, higher education, and lifelong learning.
